From Code to Craft

“I see design as an artistic medium to solve real problems. I still share the same passion I had on day one. I just want to build clean, thoughtful experiences for people, and I honestly never get tired of doing it.”

The Journey

How it started

I didn't start my career thinking I would become a product designer.

I spent my first 2 years as a frontend engineer and web designer, designing through code and turning ideas into real screens with HTML and CSS. That phase taught me how products are actually made, not just how they look.

But somewhere in that process, I realised I was more obsessed with the experience than the code.

I cared about why a flow felt confusing, why one screen felt clear and another didn't, and how small details like spacing, copy, motion, hierarchy, and timing could completely change how a product feels.

That curiosity slowly pulled me towards design.

Learning the craft

After that, I spent 4 years at illuminz as a product designer, eventually growing into the Head of Design role. That phase gave me range: different industries, different products, different constraints, and very different kinds of users.

I worked across automotive, ecommerce, edtech, fintech, SaaS websites, sales web apps, and a bunch of other problem spaces. More than anything, it taught me how to move fast, ask better questions, and design with context instead of assumptions.

Building at scale

Then Zomato happened.

For the past 4 years, Zomato has been my home. I started on the merchant side, then moved to the core consumer app. That is where I got to work on some of the biggest and most exciting product problems at scale.

I helped drive our biggest redesign, evolved the design system, and worked across Home, Search, group ordering, ordering from multiple restaurants, and a bunch of other really cool initiatives.

Zero to one

Then came the chance to build something completely new.

For the past 2 years, my entire world has been District, India's going out app by Zomato. As the founding designer, I got to take a massive blank canvas and build the experience from zero to one.

Today, I lead design at District.

My focus is simple: make going out feel easy, special, and genuinely enjoyable. Movies, dining, events, concerts, sports, activities, and all the small decisions people make before stepping out.

I've been lucky to build products used by millions across India.

But even after all these years, the thing that keeps me excited is still the same.

The tools have changed. The scale has changed. The responsibilities have changed.

But the mission has not.

I see design as an artistic medium to solve real problems. I still care about the same thing I cared about on day one: turning complex products into experiences that feel simple, useful, and cared for.